K-beauty trends, Olive Young rankings, and hot ingredients โ the data behind building a brand.
In 2025, Korea's cosmetics exports hit a record $11.4 billion and reached #2 in the world, and the largest export country shifted from China to the US. Meanwhile a 15% US tariff, mandatory MoCRA GMP, and tighter EU rules raised the cost of entry. Here are the market-by-market signals export brands should know now.
